From outreach to six-figure campaign: How ENT Agency secured a 3-month partnership with Thorne for 14 creators
Scaling brand partnerships in health & wellness
ENT Agency identified Thorne as an ideal partner for our roster of health and wellness creators. With 14 creators already organically sharing Thorne products through their Amazon storefronts, we saw an opportunity to formalize these authentic relationships into a structured, paid campaign centered around Thorne's new Holiday Health product trio: Ashwagandha, Deep Sleep Complex, and Creatine + Alpha GPC.
Long-Term Partnership secured
Through strategic negotiation, ENT Agency secured favorable rates for our creators including seasonal rate increases for December and January—peak months for health and wellness content. The campaign included monthly reel and story deliverables, product exclusivity terms, and collaboration post opportunities on Thorne's organic feed, maximizing exposure for both creators and brand.